Wise

Back to work.

Problem: Parent’s don’t know how to have the awkward conversations - including finances, with their teens.

Insight: Car conversations are the key for parents to discus awkward topics including finances with teens.

Target audience: Parents of children aged 16-18 who are looking to spread their ‘travel wings’ and set up independent financial services.

SMP: Wise can help teens spread their wings.

Creative idea: To break the norms of financial services by positioning ‘Wise’ as a tool for parents to navigate the delicate coming-of-age moments with their teens, ensuring financial literacy isn’t left out of the conversation.

This project was a collaboration with my fabulous group members Georgie Bolch and Claire Tauro. Our campaign ‘Be Wise Let’s Talk’ was created in response to a ‘Wise’ D&AD brief that we diligently worked on over Summer and was proudly submitted as an entry.