Back to work.

A huge thank you to Georgie Bolch and Claire Tauro who I collaborated with on this campaign. Our hard work paid off as we were selected as one of the top 6 groups to pitch our campaign to TBWA Melbourne.

‘The Talk’ has been entered into the Shanghai International Students Advertising Competition 2025 and was in the top 26 finalists.

Problem: Parents can find it difficult to talk to their children about finances and money, meaning their children may miss out on learning about financial literacy and banking options due to their parents avoiding the topic.

Insight: A humorous approach to important conversations to have with your teens can ease the awkwardness experienced.

Target audience: Parents (aged 40-55) of exchange or aspiring exchange students (aged 15-18).

SMP: Break down barriers for your kids with Union Pay

Creative idea: ‘The Talk’ is a comedic approach to tackle the insight that parents can find it difficult to discuss finances with their children. The campaign aims to change or reinstate the TA’s opinions of Union Pay.