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Target audience: 18 - 25 year old Gen Z, tech savvy & big users of social media

SMP: Each Tony’s bar isn’t just a treat, but a tool for change.

Creative idea: To take the concept of ‘taking a bite’ out of inequality, which works well in the context of chocolate, for actively reducing or tackling inequality.

Creation of out-of-home advertising and an app to bring this idea to life.