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hungry talks quick briefs

Client: Canon

Target audience: Creators and digital natives aged 18-40

SMP: Canon’s revolutionary videography technology allows you to capture more emotion.

Creative idea: Creating a physical installation about the wounds and scars of war veterans to demonstrate Canon EOS R5’s abilities to capture intricate human details and storytelling abilities.

Client: TVSN

Target audience: The target demographic is 45+ years. They have the highest level of discretionary income and are growing at 20% through to 2030.

SMP: TVSN allows you to shop in true comfort with no crowds, no queues and no parking hassles.

Creative idea: Position TVSN s a personal butler; there for you 24/7 and associated with ease, convenience and luxury, allowing viewers to simply sit back and relax.

Client: RMIT University

Target audience: Parents of secondary school students considering university pathways for their children.

SMP: An advertising major at RMIT University equips young minds with the skills to thrive in a dynamic industry, ensuring both personal fulfilment and financial stability.

Creative idea: Using humour and deprivation to position a major in advertising as a career that allows students to pursue a rewarding and financially secure future.