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hungry talks quick briefs
Problem: Make Australians aware of Qantas’ new direct Sydney-London 22 hour direct flight path that reduces the need for a stop-over.
Insight: Australians are eager and enthusiastic travellers, thanks to our generous annual leave periods, disposable income and our connections (family, friends & business opportunities) all over the world
Target audience: Australian travellers
SMP: Australia and England have never been closer
Creative idea: To merge two iconic structures from each location; Big Ben and the Sydney Opera to emphasise the close proximity of the two alongside the slope of their structures to illustrate the flight path.
Problem: Make Australians aware of Qantas’ new direct Sydeny-London 22 hour direct flight path that reduces the need for a stop-over.
Insight: Australians are eager and enthusiastic travellers, thanks to our generous annual leave periods, disposable income and our connections (family, friends & business opportunities) all over the world
Target audience: Australian travellers
SMP: Australia and England have never been closer
Creative idea: To merge two iconic structures from each location; Big Ben and the Sydney Opera to emphasise the close proximity of the two alongside the slope of their structures to illustrate the flight path.
Problem: To get people to buy Vanish to remove tough stains from their clothes.
Insight: People turn to the internet for household maintenance advice.
Target audience: People aged 25-45, predominantly women.
SMP: Get’s rid of the toughest stains.
Creative idea: To employ Google’s most searched results revolving around common household stains and position Vanish as the answer.
Problem: Over time, our teeth become stained by coffee, wine, tea, dark berries and cigarettes, rendering our once bright teeth a dull, yellowish hue.
Insight: Nothing is simpler and easier than brushing with Colgate Optic White High Impact Toothpaste.
Target audience: Adults aged 18+
SMP: The easier way to whiter teeth.
Creative idea: A deliberately ambiguous close-up of someone’s mouth with a man cleaning them - one may not notice at first glance they are teeth.
Client: Canon
Target audience: Creators and digital natives aged 18-40
SMP: Canon’s revolutionary videography technology allows you to capture more emotion.
Creative idea: Creating a physical installation about the wounds and scars of war veterans to demonstrate Canon EOS R5’s abilities to capture intricate human details and storytelling abilities.
Client: TVSN
Target audience: The target demographic is 45+ years. They have the highest level of discretionary income and are growing at 20% through to 2030.
SMP: TVSN allows you to shop in true comfort with no crowds, no queues and no parking hassles.
Creative idea: Position TVSN s a personal butler; there for you 24/7 and associated with ease, convenience and luxury, allowing viewers to simply sit back and relax.
Client: RMIT University
Target audience: Parents of secondary school students considering university pathways for their children.
SMP: An advertising major at RMIT University equips young minds with the skills to thrive in a dynamic industry, ensuring both personal fulfilment and financial stability.
Creative idea: Using humour and deprivation to position a major in advertising as a career that allows students to pursue a rewarding and financially secure future.