L’OREAL

Back to work.

Problem: The general public do not know the connection between football matches and domestic violence.

Insight: Domestic violence increases by 38% when England loses a match and 26% when they win or draw.

Target audience: People from the United Kingdom, specifically those who may have experienced domestic violence or know someone that has.

SMP: L’Oréal sees you and your worth.

Creative idea: To shed light on domestic violence in the UK by creating ‘The Team that Never Wins’. In collaboration with L’Oréal, this campaign aims to advocate for support for those who have lost their lives to domestic violence by giving them a voice on the UK’s biggest stage - the football field.

This project was a collaboration with my incredible peers Georgie Bolch and Claire Tauro. A huge thank you to them for their hard work and dedication in working on this brief for L’Oréal to submit to the D&AD New Blood Awards.