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Target audience: Parents (aged 24-40) of young children, who care about the environment but don’t want to compromise on giving their kids fun and sturdy toys.

SMP: Let kids turn trash into earth-friendly playtime

Creative idea: Using teapots and plastic bottle lids to recreate a tea party scene. Overlayed with rough illustration style sketches depicting the plastic bottle lids as teacups, alluding to a Childs imagination.